Photography is one way to channel your creativity. With photography, you can do many things to explore your creative mind by trying different photography genres, techniques, and styles. One can say that the only thing that limits you in photography is your own creativity and when your creativity knows no limit, Sony welcomes you to the realm of photography with the One Mount system known as the E-Mount.

The E-Mount is a concept that allows photographers to take benefit of all gears that they have. Seamless connection is the keyword here. With the E-Mount, you can connect your Full Frame cameras to APS-C lenses, not limited to only Full Frame lenses. On the other hand, you can connect your Full Frame lenses to your APS-C cameras so they will not only tied to the APS-C lenses. Not only that, all Sony lenses that are equipped with the E-Mount can also be attached to professional camcorders.

This versatility opens up a way for you to explore your creativity as a photographer. For example, you may appreciate the vignette effect that would appear in the resulting image if you use an APS-C lens on a Full Frame camera because the smaller image circle on an APS-C lens does not fully cover the image sensor of a Full Frame camera. This example of use may also reduce the image quality towards the edges of the frame. The vignette effect and the reduced image quality may not be suitable for all genres of photography but you may use them as an artistic effect on your work.

The E-Mount is designed with the future in mind, allowing you to use the most recent camera and combine it with your most memorable, old lenses. This means that your investment in Sony products will not go down the drain in a short time, thanks to the E-Mount system. In fact, it will help you maximize the product’s longevity and the value of the investment.

In essence, Sony's E-Mount system allows you to express your creativity in photography. By seamlessly integrating cameras and lenses, offering an extensive lens lineup, maintaining creative flexibility, and future-proofing investments, the E-Mount system empowers photographers to unleash their full creative potential.