There are so many things you can explore in the ever-evolving realm of photography: the genres, techniques, styles, locations, and types of equipment. For the enthusiasts, such limitless possibilities are exactly what they want. Through the G Master lenses, Sony welcomes you on an artistic adventure of photography, where you can take advantage of Sony’s new approach to lens technology.

With G Master, Sony aims to deliver stunning resolution with a beautifully melting bokeh. Focus control is both ultra-fast and precise, with easy carrying and stress-free shooting realized by compactness, lightweight, high reliability, and intuitive operability. In short, G Master lenses cater to the needs of all photographers of different genres.

For portrait photographers, for example, a stunning resolution and a beautiful bokeh are a combination that they need. They can get that from the SEL2470GM which is equipped with an XA (extreme aspherical) element with superlative surface precision that works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.

For those who need speed and accuracy like sports and wildlife photographers, the SEL70200GM2 would be the perfect choice. Offering superb image quality throughout the zoom range at all focusing distances and fast and precise AF, this lens is ideal for Sports and Wildlife Photography. Four of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model.

The extensive use of magnesium alloy in the G Master lenses makes it possible to create a powerful yet lightweight gear such as the SEL50F14GM, measured at 80.6mm in outer diameter, 96.00mm in length and weighted only at 516 grams. For travel photographers, this would be very useful because their equipment will not bother them during their travel. The use of high-strength engineering plastics containing carbon and glass fiber also contributes to making lenses lighter and stronger at the same time.

Equally excellent for both still images and movie operation, the G Master lenses are also perfect for those who love the hybrid shooting method. In all series of the G Master lenses, focus, zoom, and aperture rings are provided and located in the same order. This allows users to operate intuitively and concentrate on shooting, regardless of which lens is mounted. Hybrid shooters can get their hands on the SEL1635GM2 such intuitive operation as well as unequaled AF performance to provide significant advantages for still images and movies.

The G Master lenses are proof of Sony’s effort to improve the standards of lenses. Sony understands that the camera technology and advancement have shown significant improvement. Hence, Sony believes that lenses must evolve to remain ahead of the curve. With a clear vision of cameras of the future, Sony has redefined their lenses to tackle many challenges with the very latest technologies, to deliver high-level solutions in this ultimate range of lenses, the G Master.